AFFLUENT AD-HOC RESEARCH
We created a thorough evaluation system for brands, their resources and goals, helping to identify the most cost-efficient market research project that will provide the most accurate answer.
> Sample selection
> Screening & Geo-location
> Human multi-stage analysis
> Focus groups
> Zoom interviews
> Worldwide network
> Geographical location trigger
> Highly customizable selection criteria
Our approach to every project is different and usually involves the following steps.
The most important step of the process is the Research Design. We look at the project with a holistic view in order to understand the overall picture. Our goal here is to minimize the amount of research and to maximize the value of each step.
Combining art and science, this step is an intricate process that facilitates reliable and right kind of data. Our technique is based on our own insight, coming from 11+ years of experience, supercharged with AI to achieve maximum efficiency.
Programing a survey is a technical step that requires precise knowledge and insight. Plamen, our Technical Operations consultant with 10 years of experience in this field, helps us to expedite complex projects with ease, like creating custom environments, heat maps or specific survey tools.
We field geographically specific surveys in a high security environment, checking for fraud and making sure people are who they say they are. We verify individual users and facts they share about themselves, like their social status and residential address. We currently run projects in 28 countries and have coverage in 90+ countries.
Extensive data hygiene is at the core of this step, which involves cleaning out bad respondents, fixing data that doesn't feel right, and cross-cultural data standardization in order to create comparable data on the international scale. We ensure that there is high level of integrity throughout our data process.
In this crucial step, we leverage industry-leading programs, AI and our own know-how in order to go deeper into the data and understand all the underlying factors. Even though we use technology and AI in order to save time and be more efficient, the analysis involves a thorough manual process including multiple stages and complex cross-examination.
REPORTING & PRESENTATION
Automated reporting delivers results quickly straight into your inbox. Every report is put through the lens of the project design:
> Why do we do this in first place?
> What does the data mean?
> How does it answer the questions we needed answered?
We understand that your business's needs naturally keep changing and evolving even after our project has been completed. The unique value we offer to your team is our one year After Care support. If you need a clarification, would like to rerun some data, or have any questions - we've got you covered!