WHO YOU ARE HIRING
Our mission is to build a successful, fulfilling and satisfying life through creating stronger relationships between luxury brands and HNW consumers.
We find unique actionable insights for a wide range of luxury categories, including automotive, real estate, private jets, and retailers. Our goal is to provide you with new information that reduces your risks and takes advantage of market opportunities.
WHERE DO WE FIT
ACRC partners directly with branding, strategy & insights teams, and agencies, available as an ad-hoc consulting firm or as a long-term partner.
Your company may not have the need or bandwidth for a full-time researcher and that is where we can become your invaluable and timely resource.
STANDARDS OF PRACTICE
We seek to build productive, long-lasting relationships through open communications, clear expectation setting, rigorous process notation for future replication, and a commitment to the principles of the ISO (International Standards Organization).
ACRC follows the Insights Association Ethical Standards in Research and is progressing towards certification in ISO 20252 (market research) and ISO 20671 (brand evaluation).
MEET THE TEAM
Our Team includes luxury experts with diverse backgrounds, including marketing research, hospitality and fine wine, consumer marketing including luxury cannabis, and start-ups. We breathe the world of luxury every single day of the year and our experience with luxury is both professional and personal.
Founder & CEO, Head of Research
Chandler is the latest in a long lineage of entrepreneurs. The Mount family has been in business for over 200 years in manufacturing, finance, sports entertainment, and now business consulting.
Chandler has focused exclusively on HNW (high net-worth) consumers since 2011 and works primarily with luxury goods and service brands catering to the wealthy.
Management Consultant, Qualitative Research
Pamela Danziger has focused research in the luxury and affluent market since 2004, with the publication of her first book, Why People Buy Things They Don’t Need. She has also been on the vanguard with insights about the next-generation luxury consumers – High-Earners-Not-Rich-Yet – in her book, Meet the HENRYs.
From her years of research experience plus her vantage point of senior contributor to Forbes.com, Pam identifies consumer and industry trends before the market catches up. Pam specializes in qualitative and quantitative research methodologies.
Management Consultant, Luxury Hospitality
With more than 20 years of experience in the hospitality industry and predominantly with luxury Hotels, he held senior management roles with Anantara, Starwood, Marriott and Relais Chateaux for over a decade.
He comes with a wealth of experience in Food and Beverage matured in different parts of the world and he gradually gained further experience in other departments.
A versatile and commercially astute businessman, an outlier Hotelier with extensive experience in driving business transformation, increasing multimillion turnover and delivering the highest client service excellence in the global hospitality industry.
VP Marketing & Partnerships
Merging a background in marketing, entrepreneurship, and strategy, Anastasia Khan helps brands identify growth opportunities and engage worldwide audiences and users in meaningful ways.
For over 15 years she has been developing new market entry strategies, managing website projects, and optimizing conversions in travel, e-commerce and luxury home improvement industries.
Pennington Way, IV
Management Consultant, Consumer Marketing
Pennington Way is a seasoned strategic marketing professional with 20 years of experience in management, brand building, product development, competitive analysis and consumer research.
He has direct experience in the aerospace, hospitality, outdoor goods, premium tobacco, adult beverage and, most recently, the luxury cannabis accessories sector.
When Pennington is not working, he enjoys international travel, cooking, playing competitive tennis and chasing game fish around the world.
Management Consultant, Brand Building
Doug is a successful entrepreneur who has helped guide 100's of businesses to success over the course of his career enabled by the ability to empathize with customers and design for their needs while keeping profitability in focus.
Over the course of his career, he has directed the brand positioning, product development, and targeting strategies for some of the world’s largest companies and brands.
Doug helped formulate a groundbreaking study of ultra-wealth that has reshaped the way leading companies target this critical audience.
Former creative director of the global Travel+Leisure and Departures brands, Adam Bookbinder is an award-winning NYC-based creative director and brand consultant with 20+ years of experience working in leadership positions across some of the world's most influential travel, lifestyle and luxury media brands.
He specializes in branding, design, content strategy, advertising and digital marketing.
Tech Ops Consultant
With knowledge of multiple programming languages, over 10 years experience in survey programming across a variety of platforms and more than 20 years of IT experience working.
He brings the what's needed to create bespoke, best in class surveys. Provides technical and analytical expertise to enrich as well improve the projects.