The Team


Chandler Mount

FOUNDER & CEO, Head of Research

Chandler is the latest in a long lineage of entrepreneurs. The Mount family has been in business for over 200 years in manufacturing, finance, sports entertainment, and now business consulting.

Growing up, he endured nightly dinner table conversations about how businesses operate and grow, which evolved into to a love of business, technology, understanding philosophy, motivations & actions.  His academic interests lead to education in computer science and psychology, graduating Northeastern University in 2005.

His professional research career began with large brand tracking studies and evolved to management consulting for brands catering to the affluent and wealthy.


Gianluca Cugnetto

Management Consultant, Luxury Hospitality

With more than 20 years of experience in the hospitality industry and predominantly with luxury Hotels, he held senior management roles with Anantara, Starwood, Marriott and Relais Chateaux for over a decade.


He comes with a wealth of experience in Food and Beverage matured in different parts of the world and he gradually gained further experience in other departments. 


A versatile and commercially astute businessman, an outlier Hotelier with extensive experience in driving business transformation, increasing multimillion turnover and delivering the highest client service excellence in the global hospitality industry.


Pennington Way, IV

Management Consultant, Consumer Marketing

Pennington Way is a seasoned strategic marketing professional with 20 years of experience in management, brand building, product development, competitive analysis and consumer research.


He has direct experience in the aerospace, hospitality, outdoor goods, premium tobacco, adult beverage and, most recently, the luxury cannabis accessories sector.


When Pennington is not working, he enjoys international travel, cooking, playing competitive tennis and chasing game fish around the world.


Doug Harrison

Management Consultant, Brand Building

Doug is a successful entrepreneur who has helped guide 100's of businesses to success over the course of his career enabled by the ability to empathize with customers and design for their needs while keeping profitability in focus.

Over the course of his career, he has directed the brand positioning, product development, and targeting strategies for some of the world’s largest companies and brands.

Doug helped formulate a groundbreaking study of ultra-wealth that has reshaped the way leading companies target this critical audience. 


Adam Bookbinder

Creative Director

Former creative director of the global Travel+Leisure and Departures brands. Adam Bookbinder is an award-winning NYC-based creative director and brand consultant with 20+ years of experience working in leadership positions across some of the world's most influential travel, lifestyle and luxury media brands. He specializes in branding, design, content strategy, advertising and digital marketing.


Plamen Nikolov

Tech Ops Consultant

With knowledge of multiple programming languages, over 10 years experience in survey programming across a variety of platforms and more than 20 years of  IT experience working.


He brings the what's needed to create bespoke, best in class surveys. Provides technical and analytical expertise to enrich as well improve the projects.