Contextualize your audience

A portfolio brand with global reach needs up-to-date consumer trends, attitudes, and behavior intentions to compete in a mature marketplace.

ACRC designed a global research program that included business stakeholders and target audience consumers to regularly update sales and marketing staff.

The program has run in 20+ countries since 2020 and is socialized throughout the organization with topic-focused reports, webinars, and in conference settings.

Corporate education teams regularly use the data and insights to train and motivate local sales and marketing associates.