Private bankers worry about transition effectA regional bank had recently merged with another to create a super-regional brand. Bankers were concerned that high-net-worth consumers...
Location-based Measurement: Retail CollaborationA storied, luxury department store collaborated with a well-known mass merchant to create a specialty line of fashion apparel and...
Increasing Throughput: Levers to encourage adoptionA unique, world-class property known for family fun and great golf needed to get more revenue out of their golf amenities. Beyond raising...
Brand (re)positioning for evolving customersA legacy luxury chain hotel brand sought to remain current with travelers' expectations. There was a question internally whether the...
Contextualize your audienceA portfolio brand with global reach needs up-to-date consumer trends, attitudes, and behavior intentions to compete in a mature...