A regional bank had recently merged with another to create a super-regional brand. Bankers were concerned that high-net-worth consumers...

A storied, luxury department store collaborated with a well-known mass merchant to create a specialty line of fashion apparel and...

A unique, world-class property known for family fun and great golf needed to get more revenue out of their golf amenities. Beyond raising...

A legacy luxury chain hotel brand sought to remain current with travelers' expectations. There was a question internally whether the...

A portfolio brand with global reach needs up-to-date consumer trends, attitudes, and behavior intentions to compete in a mature...